As of 2014, all Americans must carry health insurance or pay a fine. This means that if you sell health insurance, you can soon expect to get more prospects.
Previously Uninsured
There’s a large, untapped group of young people in good health who have simply never bothered to get health insurance before. When health care reform goes into effect, they will be looking for the best insurance deals, and they will probably be doing their looking online. A strong online presence will help you generate many profitable leads.
Insured Through Employers
Some employers are not willing to provide the minimum coverage dictated by health care reform. These employers are likely to shift their employees into part-time work so that they are not obligated to offer them health insurance. Once again, you have a golden opportunity to grab those health insurance leads.
Finding Online Leads with a Website
Your first step to finding leads online is to develop and maintain a website for your agency. Use a professional web developer and copywriter if you can, to make sure that the finished product looks great and incorporates the keywords that will draw clients to you.
Finding Online Leads with Social Media
Young people aren’t just surfing the web these days. They’re on their cell phones. They’re Tweeting. They’ve visiting Facebook, LinkedIn, and Google+. If you want to reach this demographic, you’re going to need a prominent presence on social media as well. The good news about social media is that you don’t have to do a hard sell. Instead, post interesting facts about health insurance and the ways that health care reform will change the landscape for good. Once you’ve positioned yourself as an expert, people will come to you.
What about Buying Internet Leads?
Buying leads is certainly an option, especially if you’re a small agency and don’t have the time or the money to build a professional website or develop a commanding presence on social media. Fresh, exclusive leads can be very expensive, but if you’re willing to take your chances with aged leads, you can get them for far less money.
How Else Can I Find Health Insurance Prospects?
Another great way to find health insurance prospects is to attend small business networking events. You can safely bet that most small businesses are struggling to keep up with their insurance options. They are likely to trust and be willing to do business with anyone who can steer them in the right direction.
If you’re in the insurance industry, don’t be afraid of healthcare reform. Instead, look for the ways that you can use it to your agency’s advantage.
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